Instagram is one of the most popular and fastest-growing social networks, with over 2.4 billion users. Being active on Instagram allows you to reach a large audience and influence their decisions and opinions. This platform offers opportunities to earn through collaborations with big brands and popular publications.
In this article, we will explain how to increase Instagram followers organically without using bots or buying fake followers.
By following these strategies, you can build a genuine and engaged following.
Table of Contents
Follow These 8 Steps to Increase Instagram Followers
To know how to increase followers on Instagram, you’ll need a plan and dedication. Here are some top tips to help you achieve that goal.
1. Personalize Your Profile
First impressions matter. Your profile should be complete and engaging:
Profile Photo: Select a high-quality, distinctive image. Make sure your profile photo stands out, as it’s the first impression people get. A clear, professional, or eye-catching photo will attract more visitors.
Bio: Craft a compelling bio with a bulleted list of keywords, and include links to your website or other social media profiles. This helps visitors understand who you are and what you offer. An engaging bio can convert profile visitors into followers.
Consistency: Maintain a consistent style and voice that reflects your brand or personality. A cohesive profile attracts and retains followers. Use the same colour schemes, fonts, and tone across all your posts to create a recognizable brand identity.
Read more: How to Create the Perfect Instagram Bio in 2024
2. Post Quality Photos
Quality visuals are crucial to attract and retain followers:
Original Content: Use your photos to maintain authenticity. Original content resonates more with your audience, showing your unique perspective.
Editing: Enhance your images with editing tools to add a unique touch. Quality editing can make your photos stand out and look professional. Tools like Lightroom or VSCO can help you achieve a consistent look.
Emotional Connection: Share photos that evoke emotions and tell a story. Emotional content tends to be more engaging, prompting likes and comments from followers.
Consistency: Ensure a uniform style and colour scheme for coherence. A consistent aesthetic makes your profile visually appealing, which can help retain followers and attract new ones.
3. Publish Regularly
Consistency keeps your audience engaged:
Optimal Times: Share posts when your followers are most active to maximize visibility and interaction. Analyze your data to find the best times for posting.
Frequency: Aim to post at least once a day, but avoid overwhelming your followers. Consistent posting keeps your profile lively and your audience engaged. However, ensure quality over quantity.
Content Planning: Plan your content to maintain a steady flow of posts. This ensures you always have something ready to share and helps maintain a consistent posting schedule.
4. Use Hashtags Effectively
Hashtags extend your reach to a broader audience:
Relevance: Select hashtags relevant to your content. Relevant hashtags help attract the right audience genuinely interested in your content.
Popularity: Mix popular and niche hashtags for a balanced reach. Popular hashtags increase visibility, while niche ones target specific audiences. This combination can help you reach a broader yet targeted audience.
Limit: Instagram permits up to 30 hashtags per post, so choose them carefully and avoid cluttering your posts with an excessive number of hashtags. Choose a few that are most relevant to the content you are posting.
5. Utilize Instagram Stories
Stories are a powerful engagement tool:
Frequency: Post regularly to keep your audience engaged. Frequent stories keep your audience coming back for more. Stories are a great way to share moments throughout the day without overwhelming your main feed.
Highlights: Feature your top stories in Highlights to make them easily accessible. This lets new followers catch up on important content and helps showcase your brand’s pivotal moments.
Interactive Elements: Incorporate polls, questions, and other interactive elements. Interactive stories boost engagement and participation, encouraging followers to interact with your content.
6. Incorporate a Call to Action
Motivate your followers to engage with your content:
Engagement: Ask followers to like, comment on, or share your posts. Simple requests can significantly boost engagement, as followers often need a nudge to take action.
Direct Actions: Use CTAs to direct followers to your website or other content. This can drive traffic to your other platforms, helping in cross-promotion.
Clarity: Make your CTAs clear and easy to follow. Clear instructions encourage more followers to take action, leading to better engagement and conversions.
7. Be Active and Engaging
Engagement fosters community growth:
Follow Back: Build a community by following back your followers. This shows appreciation and fosters loyalty, making your followers feel valued.
Comments and Likes: Engage with your followers’ content. Liking and commenting on their posts builds relationships and increases their likelihood of engaging with your content.
Captions and Tags: Write impactful captions and tag relevant accounts. Thoughtful captions and appropriate tags enhance your posts’ reach and engagement.
8. Leverage Instagram Live
Live streaming boosts visibility and engagement:
Real-Time Interaction: Engage with your audience directly during live sessions. This type of interaction feels personal and immediate, strengthening your connection with followers.
Guest Appearances: Invite guests to join your live streams. Collaborating with guests can attract their followers to your profile, expanding your reach.
Live Requests: Use the Live Request feature to involve your followers. This allows followers to join your live sessions, increasing engagement and making them feel more connected to you.
Mistakes to Avoid
A follower on Instagram is a user who, by clicking the “follow” button, decides to follow another user’s posts and stories. This action shows the follower’s desire to be entertained or informed by the updates on their Instagram feed. If used effectively, this can significantly benefit personal branding and web reputation.
Instagram can be a powerful tool for generating profits if you engage many followers. With enough interested followers, you can turn your Instagram presence into a profitable venture through collaborations with brands or by influencing public opinion.
However, some people buy Instagram followers from Superviral instead of organically growing their audience. This approach gives an instant boost to their account. While buying followers from various platforms is possible, these are often fake accounts that don’t interact with your content. Therefore, it is always necessary to ensure that you get Instagram followers, likes, or views from a trusted agency like Superviral.
This lack of engagement decreases your chances of appearing in the “Explore” section, which is crucial for visibility. Fake followers can inflate your follower count but won’t help you achieve genuine engagement, which is essential for long-term success.
Additional Tips
In addition to the core strategies, here are some extra tips to help you grow your Instagram following effectively:
Collaborate with Influencers:
Work with influencers to expand your reach. Influencers can introduce you to their followers, boosting your visibility. Select influencers whose values match your brand and who have an active and engaged audience. Collaborations can be through sponsored posts, takeovers, or joint campaigns.
Run Contests and Giveaways:
Contests drive engagement and attract new followers. They create excitement and encourage sharing, which can lead to increased followers. Ensure that the prizes are relevant and appealing to your target audience. Promote the contests through various channels to maximize participation.
Monitor Analytics:
Use Instagram Insights to track performance and refine your strategy. Analytics help you understand what works and what doesn’t, allowing you to adjust your approach for better results. Regularly reviewing your analytics will help you stay on track and meet your goals. Pay attention to metrics like engagement rate, reach, and follower growth to make informed decisions.
Final Thoughts
Growing your Instagram following organically is a process that requires dedication, consistency, and strategic planning. You can build a genuine and engaged following by personalizing your profile, posting high-quality photos, publishing regularly, using hashtags effectively, and engaging with your audience through stories, live sessions, and direct interactions.
Additional strategies like collaborating with influencers, running contests, and monitoring analytics can further boost your efforts. Focus on creating valuable and authentic content that resonates with your audience, and over time, you’ll see your follower count grow organically and sustainably.
